Post by account_disabled on Dec 20, 2023 1:48:23 GMT -5
Safety has always been the watchword of Volvo , whose advertising places, in fact, a lot of emphasis on this particular aspect. However, in its new global campaign the Swedish brand gives an ambitious twist to safety (which it aims to achieve not only in its vehicles but throughout the planet in general). The central axis of Volvo's new campaign is a spot starring Bjorn , a spokesperson for the Swedish brand who reviews the history of the automobile manufacturer, highlighting its obsession with safety. Images of cars crashing into walls and mannequins with painted lips parade across the screen (not to look more beautiful but to show the places where their face makes contact with the Volvo "airbags" in the event of a collision).
But Bjorn still has an ace up his sleeve and heads to a frozen arctic landscape to undertake what seems to be the definitive safety test. The camera then stops on a Volvo SUV suspended from a crane Phone Number List with the intention of then diving into the icy, deep waters below. “Is this the definitive safety test?” asks Bjorn. Then a loud noise is heard in the background and good old Bjorn is left speechless when he sees how a glacier cracks and slides into the depths of the waters at his feet. « Climate change is the definitive test of security . For this reason we are changing to 100% electric vehicles,” Volvo announces at the end of the spot, which is signed by the Gray agency. If you do not see the embedded video correctly, click here Volvo aspires to be a climate-neutral company by 2040 and in 2030 it plans to manufacture only electric cars.
By 2025, Volvo intends for 50% of all its sales globally to be 100% electric cars . And it seems to be on the right track, since in 2020 one of every three cars sold by the automobile company on European soil will be electric. “ Sustainability is now as important to us as safety , and climate action is our top priority,” explains Mike Johnstone, head of central marketing & brand at Volvo. "By illuminating the notion of a definitive security test, we have only crystallized the threat our planet faces ," emphasizes Javier Campopiano, creative director of Gray in Europe. "A collapsing glacier is the biggest threat, the threat we all need to address to be safe," he adds. Ivan Zacharias, from the production company Smuggler, directed the Volvo spot under extreme conditions in the Arctic Circle . He and his team endured temperatures of 10 degrees below zero and used the suits usually used in polar expeditions to face the cold.
But Bjorn still has an ace up his sleeve and heads to a frozen arctic landscape to undertake what seems to be the definitive safety test. The camera then stops on a Volvo SUV suspended from a crane Phone Number List with the intention of then diving into the icy, deep waters below. “Is this the definitive safety test?” asks Bjorn. Then a loud noise is heard in the background and good old Bjorn is left speechless when he sees how a glacier cracks and slides into the depths of the waters at his feet. « Climate change is the definitive test of security . For this reason we are changing to 100% electric vehicles,” Volvo announces at the end of the spot, which is signed by the Gray agency. If you do not see the embedded video correctly, click here Volvo aspires to be a climate-neutral company by 2040 and in 2030 it plans to manufacture only electric cars.
By 2025, Volvo intends for 50% of all its sales globally to be 100% electric cars . And it seems to be on the right track, since in 2020 one of every three cars sold by the automobile company on European soil will be electric. “ Sustainability is now as important to us as safety , and climate action is our top priority,” explains Mike Johnstone, head of central marketing & brand at Volvo. "By illuminating the notion of a definitive security test, we have only crystallized the threat our planet faces ," emphasizes Javier Campopiano, creative director of Gray in Europe. "A collapsing glacier is the biggest threat, the threat we all need to address to be safe," he adds. Ivan Zacharias, from the production company Smuggler, directed the Volvo spot under extreme conditions in the Arctic Circle . He and his team endured temperatures of 10 degrees below zero and used the suits usually used in polar expeditions to face the cold.